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The Independence Paradox: Why the Best Agents Don’t Go it Alone

By Matt Side - October 07, 2026
You built it yourself. Grit, late nights, and a local brand with your name on it and your fingerprints all over everything. Then one day the climb flattens out. Every top producer eventually meets the same wall, and it has a name. The independence paradox. The very thing that made you great, your refusal to lean on anyone, becomes the ceiling you can't break through. You run out of hours. Systems
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Authenticity Is Your Superpower

By Matt Side - August 12, 2026
COOLTURE • BUSINESS • REAL ESTATE Authenticity Isn’t a Buzzword. It’s Your Business Advantage Make COOLTURE Your Competitive Edge Authenticity has quietly become one of the most valuable assets in business, and almost nobody is spending it. Look across the industry and you'll see the same stock photos, the same borrowed scripts, and the same polished sameness dressed up as professionalism. T
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Real Estate Didn’t Need Another "Brokerage"

By Matt Side - May 14, 2026
In an industry built on tradition, there is ONE idea powerful enough to break it open. UN. Not just a prefix. A mindset. A disruption. A declaration of independence from the old way of doing business. For more than 20 years, Realty ONE Group has proudly stood as the UNBrokerage. We did not create this brand to blend into the real estate industry. We created it to challenge it, flip it, a
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COOLTURE: It’s Not a Slogan. It’s Our Competitive Advantage

By Matt Side - March 24, 2026
REALTY ONE Group COOLTURE: It’s Not a Slogan. It’s Our Competitive Advantage In real estate, people talk a lot about technology, splits, fees, recruiting, and market share. Those things matter. But none of them matter for long without the right culture behind them. At Realty ONE Group, we call that COOLTURE. And let me be clear: COOLTURE is not a catchy phrase we print on a wall or drop into a
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Spokane Market Outlook 2026

By Matt Side - March 23, 2026
Spokane Housing Market Outlook for 2026 What buyers, sellers, and investors should know heading into the spring market. 2026 Spokane Market Snapshot The Spokane housing market is entering a new phase in 2026 as national housing conditions begin to stabilize. Mortgage rates are trending closer to the 6% range, while inventory is slowly improving. These changes are creating a more balanced mar
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The Future of Real Estate Not Wallstreet

By Matt Side - September 24, 2025
Why Realty ONE Group Is the Future of Real Estate The real estate world is buzzing with headlines about mergers, acquisitions, and corporate buyouts. Compass’ recent purchase of the parent company behind Century 21, Coldwell Banker, Sotheby’s, and others is just the latest in a string of consolidations that leave many real estate professionals asking: Where do I fit into all of this? At Realt
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August Top Producers 2025 Crush The Numbers

By Matt Side - September 05, 2025
August was a month that truly tested the resilience of our agents and the strength of the market. Transactions required extra creativity, negotiations were tougher than ever, and clients needed steady reassurance to move forward with confidence. Through all of that, three incredible women stood out as leaders and problem-solvers who simply would not back down. Each of these powerhouse agents navi
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Homes for Heroes WA HB1022

By Matt Side - February 25, 2025
Follow the progress and stay informed about HB1022 HERE! This important bill aims to give our heroes the support they need to achieve homeownership. Below is a quick summary of how HB1022 can make a difference. Bill Summary AN ACT Relating to creating a homes for heroes program; adding a 2 new section to chapter 43.330 RCW; and creating new sections. 3 AI Summary This bill creates a statewide
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Realtors in a Glass Cage of Emotion

By Matt Side - January 15, 2025
No need to panic—this is just a simulation! We were testing the effectiveness of our soundproof phone booths in the CDA office and having a little fun with it. (hop on over to our socials and toss me a caption idea) It’s exciting to see the energy return as our agents finalize their goals for the year and focus on their business activities. Honestly, I’ve missed this kind of hustle. Over the pas
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Realty ONE Group Expands to Uruguay, Continuing Global Growth with Visionary Leadership

By Matt Side - October 30, 2024
Realty ONE Group International, one of the fastest-growing lifestyle brands in real estate, has made waves by expanding into Uruguay, marking the 22nd country in its global portfolio. With a unique “black and gold” brand identity and purpose-driven COOLTURE, the company is building on its already-strong international influence. The move into Uruguay is led by two powerhouse figures in real estate
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Denay Hornberger Joins the ONE Fam

By Matt Side - November 09, 2023
Join us in welcoming Denay Hornberger to our ONE Family! Years of experience in the real estate industry have fueled her passion, which was ignited by her own experiences buying and selling homes. We Denay a few questions to get to know her better in a Q&A format; 𝗤: What is your favorite thing to do in Spokane 𝗔: Boating and camping at Lake Roosevelt! 𝗤: What is your favorite place to visit
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Welcoming Brandi Dutra to our ONE Family!

By Matt Side - May 31, 2023
Welcome to our ONE North Idaho Family Brandi Dutra. She has been licensed since the age of 18 and has practiced real estate in Washington, Oregon, and even Arizona. She is a country gal at heart, born and raised in Sandpoint, Idaho you might just spot her in farm boots jumping out of a truck. We asked her a few questions to get to know her better in a Q&A format. 𝗤: What is your favorite thing
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